CommBI

Strategic, data-driven businesses succeed. Period.

We Know Telecom and What All Businesses Need to Grow

With decades of experience and dozens of telecommunications clients, we know the analytics that communication service providers need to drive revenue and create targeted outcomes.

Telecom Analytics Packages

CommBI’s data analytics platform can provide so much information, where do you begin?  We’ve created targeted analytics packages that provide easy to use dashboards and specialized outputs. From Sales to Broadband Projects to Marketing Campaigns you can hit the ground running with focused insights from day one.

CSP Data Analysis Challenges

  • Sales Product Analysis

    Sales are the lifeblood of every business. The telecommunications industry has unique challenges because it is a high volume, low margin business. How do you know if your products/services are in line with market trends? Are you creating the best possible collection of offerings to match your revenue goals?

  • Sales Rep Commissions

    CSP Sales Teams (as within many industries) are typically incentivized by sales performance-based commissions. Calculating commissions can be time consuming and if not done correctly, can cause confusion and often the opposite of incenting your reps. Why is it so hard to accomplish? How can this process be easier and more accurate?

  • Expansion Projects

    Practically every communication service provider is building out new service areas and converting technology into existing areas. Funding mechanisms such as BEAD are adding to a heightened need for project insights. How can you effectively monitor multiple expansion projects at once? How can you be sure your ROI is in line with your capital-intensive projects?

  • Promotion Effectiveness

    Service providers run several marketing promotions throughout the year. Each promotion should add new customers and retain existing customers. With thousands spent a year on marketing promotions, how do you know if they met those goals? What was the impact of this investment?

CommBI Can Help!

  • Sales Product Analysis Package

    Our Sales Product Analysis package provides analysis of product trends using time intelligence, viewing top 10 products by count and revenue, and providing finance leaders with sales amounts and growth insights.

    • Help your Product Managers understand product take rates by line of business and geographic areas.

    • Help your Executives track corporate goals via take rates on product initiatives.

    • Help your network teams understand the sales pipeline to properly load balance and plan ahead.

  • Sales Rep Commission Package

    Our Sales Rep Commission package automates payout calculations. This package frees up resources for other important tasks rather than spending time manually calculating these commissions. Payout calculations are automatically calculated daily by sales rep, team lead, and many other metrics.

    • Eliminate error prone manual procedures that can come with the cumbersome volume of sales transactions when calculating commissions.

    • Ensure creative commission plans which lead to complex payout rules can be easily implemented which is not the case when manually calculating commissions.

    • Have the ability to easily set up Inbound vs Outbound payout structures which might be too complicated unless automated.

  • Fiber Broadband Project Package

    Our Fiber Broadband Projects package monitors metrics across various projects and numerous service locations. These automated calculations over numerous data sources provide executives with regular insights on the performance of these projects.

    • Simultaneously track from dozens to hundreds of fiber or broadband projects.

    • Collect and analyze complex data at high volumes where each project tracks numerous service locations and thousands of sales transactions.

    • Automatically generate intricate metrics from multiple service locations including technology conversions, product take rate, and conversion rate.

  • Promo Effectiveness Package

    Our Marking Promotion Effectiveness package closely measures promotion projects, promotion take rates, and customer promotion stickiness. Our analysis helps CSP’s to better understand the impact of their investment in marketing promotions.

    • Analyze past promotions to understand whether a proposed promotion is worth the investment or not.

    • Easily derive the take rate even with the complexities of understanding related promotion charge codes against all newly added products.

    • Ability to ascertain “Stickiness” for the customers that were added as part of the promotion. Automatically utilize long term customer factors with promotional take rates to interpret marketing effectiveness.

Real Conversations About Becoming A Strategic Data Driven Business

CommSoft’s Chris Reitter and Bill Griffin recently got together to explore what it really takes to be a strategic data driven business. Find out what they uncovered.

Want to Find Out More?

Would you like to find out more about our offerings and services? Interested in a discussion or demonstration? Just want to chat about how CommBI can help you succeed? Let us know! We are here for you!